Olympic champion and two-time World Champion Iouri Podladtchikov was always of the opinion that focus on recovery is just as important for success as hard training.Long before sleep tracking and recovery routines became mainstream, he prioritised sleep, took afternoon naps and looked for ways to help his body recover better.
Although he has retired from competition, his approach has not changed. He still believes that taking care of the body is one of the best long-term investments a person can make. When he tried out AVEA products he was impressed by the potential for performance and recovery improvement, after learning more about the brand and how it aligns with his values he decided to join as an Investor and brand ambassador.
Why Olympic Champion Iouri Podladtchikov Invested in a Swiss Longevity Company
Curiosity has always been a defining part of Iouri’s career, he has never been interested in following routines simply because everyone else did. Instead, he wanted to understand why they worked.
Throughout his career, he learned from coaches, physiotherapists and other athletes, constantly looking for small improvements that could make a real difference. Often, those improvements were surprisingly simple – getting more sleep, adjusting earlier to a new time zone or paying closer attention to nutrition proved far more valuable than searching for complicated solutions.
He takes the same approach to supplements today.
“I always research a product before I buy it,” he says. “I want to know what is inside it, where the ingredients come from and why they are there.”
How Iouri Podladtchikov Went from AVEA Customer to Investor
Iouri first came across AVEA through a friend and decided to try the products for himself, he was drawn to the company’s focus on scientific research, transparent sourcing and Swiss-developed formulations.
As with anything he puts into his body, he took time to understand the products before making up his mind. After using them himself and learning more about the science behind them, he decided to become more than a customer. Today, he joins AVEA as both an investor and brand ambassador.
Although Iouri no longer competes professionally, he believes the principles that shaped his sporting career are just as relevant today. Sleep, good nutrition and recovery remain the foundation of long-term health, and taking care of the body before problems arise is often more effective than trying to fix them later.
The goal may have changed, but the mindset has not. Alongside focusing on his own health and longevity, he now also coaches others, applying the same discipline and experience to help them perform at their best.
Which AVEA Products Does Iouri Podladtchikov Use?
Today, several AVEA products are part of Iouri’s daily routine.
He uses the AVEA NAD+ Vitaliser Bundle to support his NAD+ levels and help reduce tiredness and fatigue. During periods of increased stress or frequent travel, he also uses Sereniser to help him unwind at the end of the day.
His first experience with Sereniser left a lasting impression.
“I slept so deeply that I missed my alarm,” he recalls. “I honestly couldn’t remember the last time that had happened.”
| Product | Focus | Key ingredients & USPs | Benefits |
| AVEA NAD+ Vitaliser Bundle | Energy | Contains Niagen® NR, the only EU-approved NAD+ precursor, together with EGCG and Vitamin B12 to support NAD+ levels. | Supports cellular energy production, healthy NAD+ levels and helps reduce tiredness and fatigue. |
| AVEA Sereniser | Recovery and sleep quality | Melatonin-free formula with saffron, holy basil, magnesium and vitamin B6. | Supports relaxation, healthy nervous system function and restful sleep without next-day drowsiness. |
| AVEA Magnesium Complex | Muscles & recovery | 300mg of three highly bioavailable forms of magnesium: bisglycinate, malate and citrate. | Supports normal muscle function, recovery, the nervous system and helps reduce tiredness and fatigue. |
Iouri Podladtchikov’s Approach to Longevity and Healthy Ageing
When Iouri talks about longevity, he is not talking about finding shortcuts or trying to stop ageing, he sees it as taking better care of the body over time by making thoughtful decisions before problems develop.
He believes that curiosity is an important part of that process – understanding what works, asking questions and continuing to learn are habits that helped him throughout his sporting career and continue to guide him today.
As he puts it, many of the best solutions are not necessarily the most complicated ones, they are often the simple habits that people repeat consistently over many years.
Healthy ageing isn’t reserved for elite athletes.
Whether you’re training for your next competition, balancing work and family, or simply want to stay active for decades to come, AVEA brings Swiss longevity science into everyday life.
To celebrate the partnership with Olympic champion Iouri Podladtchikov, AVEA is offering new customers an exclusive 15% welcome discount.
Discount Code: IOURI15
Simply enter the code at checkout and discover the science behind healthier ageing.
About AVEA: Swiss Longevity Supplements Backed by Science
AVEA develops supplements designed to support healthy ageing based on the latest research in longevity science.
Developed in Switzerland, the company’s products combine clinically studied ingredients to support areas such as recovery, sleep, skin health and healthy ageing.
Rather than relying on a single ingredient, AVEA formulates its products by combining ingredients that work together, with each formulation developed around the latest scientific research.
Its commitment to scientific quality has helped AVEA grow into one of Europe’s leading longevity companies, serving customers in more than 20 countries.
