The Swiss skiing star becomes a shareholder and Chief Female Performance Officer, bringing 18 years of elite sport experience to a long-term partnership focused on women’s health, performance and recovery.
A long career in elite sport is about more than the next race. It also means understanding how to manage demanding seasons, make time for recovery and maintain your health over the years. These are the questions at the heart of Lara Gut-Behrami’s new partnership with AVEA.
More than a brand partnership
In October 2026, Lara Gut-Behrami and AVEA announced a long-term partnership. Alongside becoming a shareholder and brand ambassador, Lara takes on the role of Chief Female Performance Officer and joins the company’s Advisory Board.
Her involvement goes beyond representing the brand. She will contribute her experience to AVEA’s strategic development, with a particular focus on women’s health, performance and recovery. The partnership is designed as a new professional chapter in which she can help shape the company’s work.
What 18 years in elite sport can bring to women’s health
Lara brings first-hand experience of physical demands, recovery and sustained performance. Together, she and AVEA aim to use that perspective to support women’s energy, ability to perform and recovery across different stages of life.
The focus is broader than competitive sport. It is about helping women look after their health over time, whether they are pursuing sporting goals or managing the demands of everyday life.
“With Lara, we gain someone who understands the demands of physical exertion, recovery and sustained performance exceptionally well from her own experience. Her perspective will make a valuable contribution to our work in women’s health.”
Sophie Chabloz, Chief Science Officer at AVEA
Translated from the German press release.
Lara’s favourite AVEA products
Lara’s favourites are Collagen Activator, Biomind and SkinSpan™ System. Each has a different focus, from collagen formation and the gut-brain connection to skin care from the inside and outside. Here is what is in each formula and what it is designed to support.
Collagen Activator
Supporting the body’s own collagen formation
Collagen helps give skin its structure and is also part of connective tissue. Collagen Activator takes a different approach from animal-derived collagen supplements: its vegan Colgevity™ complex provides amino acids, the building blocks the body uses to make collagen.
The formula also contains vitamin C, which contributes to normal collagen formation for the normal function of skin, along with alpha-ketoglutarate (AKG) and astaxanthin. The Colgevity™ complex was developed in partnership with researchers at ETH Zurich.
Biomind
A daily formula for the gut and its connection to the brain
The gut and brain communicate in both directions, a connection known as the gut-brain axis. Biomind is formulated around this connection, combining live bacterial cultures with Panax ginseng and B vitamins.
It provides 30 billion colony-forming units (CFU), a measure of live bacteria, in a capsule-within-a-capsule design called Duocap®. Vitamin B6 contributes to normal nervous system function and normal psychological function. The formula brings microbiome support and these nutrients together in one supplement.
SkinSpan™ System
Skin care from the inside and outside
SkinSpan™ System pairs a daily supplement with a topical serum. Rather than choosing between the two, it combines ingredients taken orally with ingredients applied directly to the skin.
The supplement includes hyaluronic acid and plant-derived ingredients such as Ceramosides™. The serum includes niacinamide and RejuveNAD⁺. The two formulas are designed to complement one another, with a focus on skin hydration, barrier care and visible signs of ageing.
Lara Gut-Behrami’s AVEA discount code
To mark the partnership, AVEA is sharing a discount code from Lara Gut-Behrami.
- Discount code: LARAGUT-BF30
- How it works: The code is entered at checkout on avea-life.com. The product buttons in this article apply it automatically.
Swiss Longevity research, with women’s health in focus
Founded in Zug in 2021, AVEA develops science-led Longevity supplements and skin care. Its aim is to help people maintain their health, energy and vitality for longer.
Lara’s involvement adds an experienced athlete’s perspective to that work. As a shareholder and member of the Advisory Board, she will help guide a long-term collaboration focused on women’s health, performance and recovery.
Based on AVEA’s October 2026 partnership announcement. Product details are linked above. Lara’s product preferences are not evidence of a clinical effect or an improvement in sporting performance. Food supplements do not replace a varied, balanced diet and a healthy lifestyle.
